MAGGIE: the dog who changed my life

MAGGIE: the dog who changed my life
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Wednesday, September 29, 2010

Former Chipotle Mexican Grill Marketing Man Becomes Raw Dog Food Entrepreneur

What's Really Best for Our Pets? That is the title of Chapter 9 in my book,  MAGGIE the dog who changed my life, where I write of my alarming discoveries about the commercial pet food industry and what prompted me to change Maggie to a raw food diet. Evidently Jim Adams, former Chipotle marketing guru, feels the same way about feeding a raw food diet to dogs.

According to Denver Post Columnist, Penny Parker, in a column earlier this year, it was Chipotle founder Steve Ells' mission to use organic products and naturally raised meats whenever possible when he birthed Chipotle Mexican Grill. And it was Jim Adams, a Denver marketing man, who helped catapult Chipotle into financial success. In 2008, after 11 years of being schooled in Ells' mission, Adams left the company in a mutual agreement,

After taking some time off, Adams decided to translate his experience with Chipotle's organic food mission into making dog food. What promted him to go this route?

Adams switched his Schnauzer, who was toward the end of her life, to a raw dog food diet. He saw a big improvement in her (in much the same way I saw Maggie improve), which prompted his recent start of Red Bud's Raw Dog Food, named after his long-haired dachshund Red. Red Bud's Raw Dog Food is made from antibiotic-free chicken, ground chicken bone, and organic vegetables and fruit. It comes in frozen 1 pound packages and can be delivered to your door.  You can learn more and check the ingredient list at

I continue to feed a raw food diet to Maddie, our current dog. At 5 1/2 years old, she has the energy of  a pup. Many people expect her to be about 2 years old and are shocked when I tell them she's going on 6 years old!

Posted by:

Dawn Kairns  

Twitter: themaggiebook

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